Old School SEO Habits Still works like charm

There are many practices from the dawn of SEO that are still useful. These are old school tactics and habits that successful affiliates used to help their sites rank better, helped them earn more and kept them from getting banned. I’d like to share some of these practices because they are still useful.

1. Discretion

One of the most important habits old school SEOs was discretion. Never talk about your sites in public. Although the temptation to brag and talk about success is great, don’ t do it.

Many have learned the hard way that bragging about your success invites competition and sometimes sabotage. The surest way to lose money is to talk about all the money your niche is making for you.

I remember having dinner with a group of affiliates while at a conference. One guy bragged how his business helped him buy a ranch and pay for his three kids private school. Someone at the dinner table was his competitor. When the competitor returned home he took what he learned about that person’s business and used it against him. Last I heard, the competitor successfully got the man’s site banned in Google.

It was always understood that nobody discussed specifics, even among friends. This is something I still do to this day.

 

2. Hide Your Websites

Do your best to not make it easy for search engines or competitors to connect all the sites that you own. And never brag about how well a tactic is then link to it from a public blog or social media.

Many years ago a popular search guru learned the hard way. He linked to one of his websites from a blog post to illustrate how well it ranked with a certain tactic. Google took a look at it and within days the site was banned.

3. Don’t Share Links Between Websites

Whether you’re practicing aggressive SEO or playing by the rules, it’s a good practice to not share links between websites or between your websites.

It’s not uncommon for a low quality site that shares a link with one of your own sites to cause the dots to get connected to that site. Keeping links separate is a best practice so that if one site goes it doesn’t drag down the rest of your network of sites.

Even if you play by the rules, if someone else is employing dodgy SEO and your site is accidentally involved, then it could potentially endanger the other sites that are interlinked with the imperiled site.

Keeping all your sites separated so that they don’t share the same inbound links helps protect them from getting pulled down at the same time.

4. Cut the Download Speed

It’s a fact that a fast download speed results in more ad impressions and more sales. It will also keep your site running should it experience an unusual amount of traffic.

There’s nothing worse than experiencing massive traffic and watching the server crash under the weight of it. I have received links from important sites that caused massive traffic and was pleasantly surprised how well my server handled the traffic. It was all because of how lightweight the template code was.

If you really want to cut your speed to the max:

Use a minimal template
Don’t use external fonts
Don’t use external icons
Minimize fancy JavaScript effects

Cut, cut, cut Excess Scripts and Plugins

Don’t use a plugin if a more efficient solution exists. For example, there’s no need to use a plugin for security headers. That’s something that can be handled with an .htaccess file.

5. Make it Easy to Link to Your Site

Make short file names. What-is-the-deal-with-the-long-hyphenated-page-urls? Keep it short. It’ll fit on a page, it’ll look great on social media. It’s easy to remember. Just because you can cram ten keywords in a URL doesn’t mean that you should.

Don’t stop people from hot-linking. I don’t know if hot-linking counts as a link for ranking purposes, I assume it doesn’t. But hot-linking and sharing images from your site is a great way to get the word out about your site.

Reference:

6 Old School SEO Habits That Never Grow Old

8 Old School SEO Practices That Are No Longer Effective

Why every freelancer needs a personal website

The internet has truly transformed the way that the job market looks. Nowadays, you can get everything and anything online, including both employers and employees. It made it possible to monetize your skills and talents in a way that isn’t possible in traditional workplaces.

It also opened up a lot of opportunities for job providers to employ highly specialized experts on their projects for just a fraction of the cost of traditional employees. Paying less for a truly premium service isn’t bad for the other side either. People doing the freelance work can make more money and have more business opportunities open up to them in this kind of employment.

Websites like Freelancer, UpWork, 99designs and Fiverr have truly transformed the freelance market, but it did come at a cost.

Because there’s an abundance of highly skilled freelancers there, the competition is high and the stakes are enormous. In order for you to become a successful freelancer, you need to stand out from the crowd – not just with your work, but also with the way you promote yourself.

Sure, all of the above mentioned freelance platforms have profiles for you to fill in, but they’re aren’t the least bit as effective at getting you jobs as a simple website is.

That’s right, a simple, single-page website is the ultimate tool every freelancer needs. And let us tell you why.

1. It’s easy to make

With thousands of web developers and web designers competing for jobs online, it’s hard to think that you could made just as good of a website on your own. Website building platforms such as SITE123 enable everybody to create a beautifully designed, fully responsive website in minutes. Its intuitive interface and easy to use features, along with dozens of pre made designs and layouts have already made it a favorite among freelancers across the globe, and it’s time you joined the winning team.

It won’t take much time out of your busy schedule, which is a reason good enough on its own.

2. It makes you look more professional and reliable

Reliability is one of the main concerns employers have when dealing with freelancers. No matter how good the payment and work protection is on the job platform is, there’s really no guarantee that the desired quality and quantity of work will be met.

Creating a website and using it in all of your job applications make you look more professional and reliable. Employers love seeing that kind of commitment and dedication, as it translates well into the work they’d want to give you.

3. It gives you more space to showcase your work

Almost all freelance platforms have a designated area you can add your portfolio and showcase the projects you’ve worked on. However, the space is usually limited either by the number of items you can upload, or the details you can add to them.

Having a website gives you basically unlimited space to showcase all of the projects you’ve worked on. It also allows you to share them in detail – you can add a short text next to each project and tell your potential new employers what your thought process looked like and how you managed to overcome obstacles.

4. It allows you to show your creativity

The uniformity and simplicity of user profiles on UpWork, Freelancer and similar platforms does not allow your individuality and creativity to shine all the way through.

Having a free slate to showcase your creativity is a great way to catch a potential employer’s eye. SITE123 offers its users dozens of pre made designs and layouts, all of which can be customized to the very last detail. You can change the colors, fonts, images and even entire layouts as many times as you’d like.

Choose bold, eye catching colors to cater to a younger, more design-savvy employer, and a calmer, more sophisticated color palette and typeface for more formal jobs.

5. It makes it easier for employers to contact you

While freelance platforms offer unprecedented reliability and payment security, sometimes the fees employers pay just aren’t worth it. Many people seeking freelancers often use those platforms to scout for new talent, and then continue working with those experts outside of those platforms.

Having a website makes it easier for potential employers to contact you. Your SITE123 website comes with a default contact page you can customize to your liking. Add your email, phone number, skype name and the links to all of your social media platforms. You can even add a live chat app or a custom contact form from SITE123’s App Market.

Wrap

Creating a personal website is a fun and easy project you can do in your spare time that has the potential to bring you more freelance work. It’s also a fantastic way to get your break as a freelancer, as larger, better paid projects are often out of reach for beginners.

With a professional SITE123 website in your job application, you’ll stand out from the crowd.